Blogs Provide Fresh Content
Your website is a living, breathing entity on the internet. Every update you make to your website once it is live on the internet plays a part in its interaction with visitors, customers, and the powerful search engines. However, a static website without updates of any kind may be viewed by search engines as a dead entity with no life and nothing new to offer.
Thankfully, your frequently updated website offers search engines a haven for fresh content and sources of new information for their search requests. Simply put, if you update your website often with high quality content, search engines will love you for it.
What are the other reasons it is important for your website to update frequently with fresh content?
Fresh Content = Frequent Indexing
Don't confuse this phrase with the thinking that fresh content will give you higher indexing. That may not be the case. However, the more frequently you update your website with articles, downloads, and new web pages, the more frequently a search engine will stop by to visit your website. When search engines look at your site more frequently, you have the opportunity to achieve higher rankings based on the content you provide.
Search engines use web crawlers (a.k.a robots, bots, or Googlebots), which are simply high-tech programs that scan the internet for websites. The web crawler indexes a site based upon a number of algorithmic factors determined by the search engine company.
For instance, a site may be indexed based upon a combination of the number of incoming links to the site, the number and type of subject keywords used, and how often a site is updated. Every time you make an update to your website, the search engine takes notice and re-arranges your sites ranking. Thus, if you want to increase the chances of your website getting a higher ranking, update the content frequently so that a search engine will reassess your position on its index.
Keep in mind, more content is not the key here, quality is. So, yes, it is a good idea to update frequently, but keep your content standards high. If you blast your page with a ton of low quality articles stuffed with keywords, you are going to be penalized.
Google Loves Frequent Updates
By far, the most frequently used search engine is Google. As the king of all search engines, Google has tremendous influence on webmasters and how websites are constructed. When Google expresses its love for websites that update frequently, this is a sure sign that you should add fresh content to your website as often as you can.
Of course, you should not make unnecessary changes, additions, or postings every hour of every day. However, a site that is updated once a day, or at least two to three times a week, is considered a frequently updated site. The Googlebot that crawls the web is constantly searching for web pages that are new or updated and then adds the fresh content to the Google index. If you update your content often with reliable and valuable information, then you have a better chance of Google ranking your site higher with each update.
So, add an article, an image or just make some change on your site to get noticed. The easiest and most effective way to stay fresh is to add a blog on your site and continue to add articles that will get noticed by your viewers. If they comment on those articles, that counts as an update on your site. So, write something that will get the attention to begin helping with your frequent updates.
More Content, More Keywords
When you publish new content, you present yet more opportunities for your site to contain more keywords. Keywords are high on the algorithm chart for search engine indexing and ranking. Frequently added content, such as blog or article postings, allows you to optimize the article with pertinent keywords that can attract visitors to your site.
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